Around here Ericka & Misha are almost always designing & creating. They come up with great ideas! But let me tell you most of the time these ideas take research and more research! They will spend hours prepping for a new season change. Scouring the internet for fashion trends, colors and changes. This process is crucial to the design of the season.
The secret to exceptional success doesn't lie in natural ability, but in deliberate practice. And we all know practice makes perfect! Or at least perfect for us!
I think one of the greatest things about Erimish is that if the Girls create something and it doesn't seem to click right with our customers, they go back to the design table, cut apart their creation and remake it to suite our customers needs.
If we could give you any advice on how to become creative in your brand or in life in general it would be to fuse ideas.
This involves combining things that don't normally go together.
It's a way of thinking through making, a process that often leads to more ideas.
And more ideas lead to amazing stackable bracelet designs!
XOXO,
The Erimish Gang